Islam Ruz
Through our design and development process, Numa was transformed into a platform that empowers freelancers with essential financial tools, all within an intuitive and adaptable interface.
Client:
Numa
My Role:
Product Designer
Year:
2024
Service Provided:
Product Design, Web Design
Vision
Our vision for Numa is to be the go-to financial platform for freelancers, offering seamless tools for managing every aspect of their financial lives. We aim to empower users with simple, effective solutions that support their independence and growth in an evolving freelance economy.
Challenges
The primary challenge was transforming Numa from an invoicing tool to a full-service banking platform while maintaining user trust. We had to balance expanded functionality with ease of use, ensuring a seamless brand transition.
Key challenges included maintaining user loyalty during the overhaul, addressing freelancers' evolving financial needs, and simplifying the service offering without sacrificing functionality. Consistency across the rebranding, app, and web platforms was crucial, along with designing a flexible app architecture to support future expansions.
Tight deadlines for prototyping, testing, and launch phases, coupled with managing user feedback, required careful execution. Ultimately, the challenge was preserving Numa’s essence while expanding its capabilities in a way that users found seamless and beneficial.
Solution
We focused on delivering a user-centered, flexible design that aligned with Numa’s expanded vision through iterative processes and feedback.
Conducted research to understand freelancer pain points, guiding the design and service strategy.
Created a clear, engaging landing page to communicate Numa’s transition and expanded offerings.
Developed a streamlined app with easy access to invoicing, banking, and financial tools.
Used feedback from freelancers to refine features and ensure alignment with real-world needs.
Value Delivered
Through our design and development process, Numa was transformed into a platform that empowers freelancers with essential financial tools, all within an intuitive and adaptable interface.
Numa’s brand evolved into one that resonates deeply with freelancers and their unique financial challenges.
The platform now offers a seamless user experience that integrates invoicing, banking, and financial management into a single cohesive app.
Improved user satisfaction by addressing key pain points uncovered during testing and feedback.
A scalable and flexible digital product that allows Numa to continually add services without compromising the user experience.
